There's a new book out that says that buying a well-known and loved brand, like Coke, or Apple, is akin to a religious experience.
Got me thinking about how Marvel Comics always outsells everything else, no matter the content and the quality. Sometimes Marvel deserves to outsell, other times it seems strange.
Europe has a whole backlog of great comic material, but about the only real intersection between American readers and European readers is Heavy Metal magazine. Just about every other attempt to get us to read those stories has failed.
But here comes Marvel with a new line of comics reprinting Euro comics and what happens?
They sell out.
Because of the Marvel Brand.
Why fight it?